YOUTH CREATIVE COLLECTIVE
A global initiative to provide youth teams with an opportunity to design their own jerseys that represent who they are, and where they’re from.
World cup project
To celebrate the 2026 World Cup, Design FC is working with community organizations across the world to create youth designed kits for each World Cup country. Organizations will select a youth leader to represent their country and design a kit that tells the story of who they are, their country, and their organization.
Design FC will use these kits to run a campaign telling a youth-driven story of the world cup.
The First Cohort
Our first YCC cohort brought together youth from Chester, New York, DC, Omaha, London, and Birmingham (UK). Partner organizations each selected 2–3 design leaders to represent their cities. These leaders collaborated to reflect on what matters most about their communities and the messages they wanted to share with the world, creating initial concepts for a collaborative jersey.
Design FC then traveled to each city, working with a larger group of students to create more detailed artwork about their identities and communities. In the final stage, the design leaders reconvened to finalize the jersey, weaving a cohesive story across all six cities.
Testimonials
“Designing the football kit allowed us to express ourselves about things that have happened in the past and raise awareness about it”
“Talking to other people from around the world made me realize that there is a lot of things going on in each place, everyone has different opinions about it, and it’s cool to see”
“It’s fun to collaborate/work with others, the challenge of making different ideas come together is fun”
