Telling the story of the South Bronx United community through a youth designed jersey.

In partnership with Adidas and Common Goal, we worked with youth from South Bronx United to design a jersey inspired by their team and the place they call home.

Over the course of two sessions, Design FC worked with 50 youth participants (and coaches) to reflect on what SBU and their community means to them, and then design a jersey based on their reflections. The design features Bronx landmarks, the New York City skyline, and a message of unity.

This project is part of adidas’ House of Tiro collection, bringing to life designs from communities across the Common Goal network.